Van Meter Consultants was formed in 2007
by public relations specialist Jennifer E. Mercer with the mission of
providing world class solutions delivered to meet clients’ unique, and
at times unexpected, communications needs.
Dedicated to program excellence in strategic communications, Van Meter
professionals have a sophisticated understanding of media and markets
and proven expertise meeting challenges across numerous communication
situations, outlets and techniques. Van Meter Consultants has managed
projects of varying scope and scale from drafting website editorial for
start-ups to leading multi-faceted media initiatives for global leaders.
DIY Holiday, Hawaiian Telcom, International
Aluminum, Mesa Air Group, Samsonite Company Stores, Solyndra, Source
Interlink Companies, TOUSA, Turtle
Wax and Woodside Homes.
Crisis and Restructuring Communications for Telecom Company
Challenge: Major telecom provider in the midst of a severe liquidity
crisis needed to undergo a financial restructuring to reduce its debt
and deleverage its balance sheet, improve employee morale, and increase
brand support by customers. A comprehensive communications plan targeting
all critical constituents including media, and government officials was
necessary to support the Company’s in-court reorganization. Project:
In concert with Company management and its advisors, created a strategic
communications plan that would reduce customer churn, increase employee
confidence, garner support from vendors and suppliers, and be reported
accurately and fairly in the media. Results: Through seamless and strategic
outreach, business continued in the ordinary course, all constituents
received ample notice prior to hearing news reports; customers, vendors
and employees received personal notification, eliminating panic and speculation,
and reinforcing the “business as usual” message.
Communications for National Homebuilder
Challenge: Publicly held homebuilder needed immediate expertise to safeguard
its reputation and manage messaging to all company stakeholders as
part of a Chapter 11 reorganization. Project: Worked closely
with company management, legal and financial advisors to proactively
communicate with employees, investors, media and other constituents
throughout the restructuring process. Results: Ensured soft landing
into Chapter 11 with minimal disruption to the business, its employees,
vendors and customers. Homebuilding and sales continued uninterrupted,
employee attrition was low, and customer loyalty remained high.
Targeted Awareness Program for Asian Manufacturers
Challenge: A consortium of Asian technology manufacturers needed to
elevate their collective profiles among U.S. technology customers.
Project: In this 3 month project, managed the strategy development
and execution of a high-visibility awareness campaign, including executive
presentations, product demos, press releases, media interviews and
the staging of successful /first-ever trade show in Silicon Valley.
Results: Established meaningful awareness among key industry and media
Crisis Preparedness Training for Technology Leader
Challenge: A Fortune 500 technology leader wanted to train employees
to understand and prepare for various crises scenarios to prevent the
negative spiral of events that can erupt with the unexpected. Project:
Created and led a 2-day workshop to role play and resolve numerous crisis
situations, ranging from natural disaster to cyber terrorism. Work involved
senior management interviews, development of scenarios, scripts, templated
news releases, as well as auditing and analysis of real-time crisis simulations.
Results: Heightened awareness of roles, responsibilities and strategies
to mitigate negative impact to the business.
Image Building for Mobile Phone Pioneer
Challenge: Global technology company sought to showcase its mobile phone
technology used in the context of the U.S. presidential election process.
Project: Conceptualized sneak peek program for key media to get executive
access and advance briefings on new technology in conjunction with the
Democratic National Convention. Results: Dedicated media coverage in
major outlets enhancing company’s image as civic participant and product
Strategic Public Outreach in Connection with Sensitive Litigation
Challenge: The Archdiocese of a major U.S. city needed to reach out to
potential claimants as part of a complex, high profile litigation matter.
Project: Researched print, broadcast, Internet outlets in designing targeted,
cost-effective media strategy for delicate communication. Results: Affidavit
filed with the Court substantiating the comprehensiveness and effectiveness
of media targeting.
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